Frank Evers (CEO)

Frank Evers

At Duck Key, Florida
Born 1965
Jerusalem, Jordan (pre '67)
Occupation Media Executive

Frank Evers is the CEO of Institute for Artist Management (INSTITUTE)[1][2] and the President of Evergreen Pictures.

Contents

INSTITUTE

Founded in 2009, INSTITUTE is an artist management and multi-platform production company focused on editorial, cultural and commercial clients. INSTITUTE represents filmmakers and photographers, and operates out of New York, Los Angeles and London. The roster includes Jodi Bieber, David Chancellor, Robert Clark, Rena Effendi, Yann Gross, Lauren Greenfield, Guillaume Herbaut, Rob Hornstra, Nadav Kander, Wayne Lawrence, Jocelyn Lee, James Longley, Gerd Ludwig, David Maisel, Richard Mosse, Zed Nelson, Matthew Niederhauser, Simon Norfolk, Kate Peters, Paul Shambroom, and Paolo Woods. In its first year, Institute artists received more Photo District News Annual 2010 awards than any other photo agency.[3] In a similar sweep, works by five of its artists were also selected for the prestigious American Photography 26 book.[4] In the August 2010 issue of the British Journal of Photography, INSTITUTE was named one of "Four of the world's premier photo agencies...".[5] In its first 23 months, the company has secured more covers (55) than any of the other agencies. Prominent cover stories include "YEMEN" by Simon Norfolk for the New York Times Magazine, "Afghan Women" for TIME Magazine by Jodi Bieber, "Infra" for Aperture Magazine by Richard Mosse, and "Hunters" for Sunday Times Magazine by David Chancellor.[6]

Evergreen Pictures

Since founding the production company in 2003, Frank has run Evergreen Pictures[7] with his wife, photographer and filmmaker, Lauren Greenfield. Evergreen Pictures is currently in post production on The Queen of Versailles a new feature-length documentary film by Lauren Greenfield, which Frank is Executive Producing. The Queen of Versailles has been selected for the U.S. Documentary Competition at the Sundance Film Festival 2012 (The world premieres of 16 American documentary films)[8]. "The Queen of Versailles" has been further honored by being selected to be the opening night documentary film for the Sundance Film Festival[9]. In May 2011, Evergreen Pictures produced "Beauty CULTure", a 30 minute long documentary film by Lauren Greenfield for The Annenberg Space for Photography, which became the centerpiece of the Annenberg's most successful exhibition ever[10] [11]. In December 2010, Evergreen Pictures produced a series of "documercials" for Chiat Day/Gatorade, called BECOME and directed by Lauren Greenfield, in conjunction with an accompanying national advertisement print campaign for Gatorade (also photographed by Lauren Greenfield)[12].

Earlier in 2010, Evergreen Pictures produced a short video, "Fashion Show", which debuted on New York Magazine's website,[13] accompanying a photographic portfolio by Lauren Greenfield as part of New York Magazine's annual Fashion issue. An exercise in the deconstruction of fashion and fashion week in Paris, Milan and Yew York, "Fashion Show" was recently screened by the Sundance Institute as a short film accompanying Isaac Mizrahi's documentary film, Unzipped, and the short is currently being screened in a number of film festivals around the world.

In 2007, Evergreen Pictures produced "kids + money"[14] a 14-minute series of webisodes for the New York Time Magazine, after which it shot additional materials and produced an expanded 32-minute short film, which was sold to HBO, was distributed around the world, and garnered numerous international short film awards.[15]

In addition to producing documentary films, Evergreen Pictures has also developed Greenfield's books and photography as feature films and television series with Columbia Pictures, Fox Searchlight, Universal Pictures, and NBC. Evergreen Pictures has also been responsible for the design, production and management of several traveling exhibition programs for Lauren Greenfield - "Fast Forward", "Girl Culture", and "Thin (film)", which have appeared in more than 50 venues worldwide and seen by more than a million visitors.

Evergreen Pictures Filmography

Evergreen Pictures Traveling Exhibitions (more than one million viewers to date)

Evergreen Pictures - Feature Film Options

New York Photo Festival

Frank is also the co-founder and co-chair of the New York Photo Festival (NYPH),[16] a festival dedicated to contemporary photography. The third New York Photo Festival 2010 (NYPH'10) took place from May 12 to May 16, 2010, and the NYPH'10 Festival Curators were Lou Reed, Erik Kessels, Vince Aletti, and Fred Ritchin.[17] Previous festival curators included Martin Parr, Kathy Ryan, Lesley A. Martin, Tim Barber, Bill Ewing, Chris Boot, Jon Levy and Jody Quon. Since its founding, the New York Photo Festival has showcased works by over 100 contemporary artists, attracted more than 50,000 visitors from all around the world, and involved leading sponsors such as Microsoft, Canon USA, B&H, Leica, Two Trees Management, and Aperture Foundation. Frank left the New York Photo Festival in the summer of 2010 to start up another annual event dedicated to the creative arts.

VII Photo Agency

From late 2004 to mid-2008, Frank stepped in to help effect a turnaround of the VII Photo Agency, where his wife (Lauren Greenfield) was an owner/member at the time. During his tenure, which was primarily focused on turnaround and growth, he significantly expanded its roster and sales operation, opening offices in New York and Los Angeles, while creating a number of branded initiatives, including the VII Network, VII Masterclass, VII Seminar, VII gallery, VII bookstore, and VII Visionaires.[18] Once VII was back on firm financial footing, he left to launched a new artist management company, INSTITUTE. Lauren Greenfield subsequently left VII in September 2009 to join INSTITUTE.

Video game production

Before entering the photography business, Frank ran video game production studios producing over 50 interactive games for Sierra Entertainment, Activision and Disney Interactive (1995–2002), including some of the biggest franchises in PC and video game history. His most successful video game series were MechWarrior, Interstate '76, Who Wants to be a Millionaire and the mega-hit Kingdom Hearts series (over 10 million units sold generating over $500 million in retail sales), a joint venture between Disney Interactive and Square Japan. In addition to producing games, he was also the Director of the Sierra classic Silent Thunder: A-10 Tank Killer II and The Mask, one of the first CD-ROM interactive comic books.

Film production

Earlier in his career, Frank was the film executive responsible for finding the script and packaging the hit cult movie, "Swimming with Sharks" (Kevin Spacey, Frank Whaley, Benicio del Toro, and Michelle Forbes), while also handling finance and distribution for a small independent film company, Cineville, which produced such other cult classics like "The Crew" (Viggo Mortenson, Jeremy Sisto) (1994) and "Mi Vida Loca" (1993, directed by Alison Anders).

Frank is married to the American photographer/filmmaker, Lauren Greenfield,[19] with whom he has partnered since they both graduated from Harvard University in 1987. They have two sons and live in Venice, California. Frank still holds one of the longest standing records in Irish Athletics history, the Junior Men Indoor Pole Vault record in Ireland,[20] where he attended Secondary School at Gormanston College. Frank was born in Jerusalem and spent most of his childhood in Israel, Egypt and Cyprus until 1983.

References

  1. ^ "INSTITUTE website". http://www.instituteartistmanagement.com/index.php. 
  2. ^ "Frank Evers speaks to Foto 8". http://blog.instituteartistmanagement.com/posts/2010/09/frank-evers-talks-to-foto8-at-visa-pour-limage.html. 
  3. ^ "INSTITUTE Artists win 9 separate awards - PDN Annual 2010". http://www.pdngallery.com/contests/photoannual/2010/. 
  4. ^ "Five INSTITUTE Artists selected to appear in AP 26". http://www.ai-ap.com/cfe/APss/APSlideSelected.html. 
  5. ^ "British Journal of Photography". http://www.bjp-online.com/. 
  6. ^ "INSTITUTE's magazine covers". http://blog.instituteartistmanagement.com/posts/cover-stories.html. 
  7. ^ "Evergreen Pictures website". http://www.evergreenpictures.tv. 
  8. ^ ""The Queen of Versailles" is selected by Sundance Film Festival 2012". http://www.sundance.org/press-center/release/2012-festival-program-announcement/. 
  9. ^ ""The Queen of Versailles" is Opening Night film for the Sundance Film Festival 2012". http://www.sundance.org/press-center/release/2012-festival-program-announcement/. 
  10. ^ "Annenberg's "Beauty CULTure" breaks attendance records". http://www.prnewswire.com/news-releases/the-annenberg-space-for-photography-extends-saturday-hours-124356028.html. 
  11. ^ "Beauty CULTure wins Lucie Award for Best Curation 2011". http://lucieawards.com/awards.html. 
  12. ^ "Lauren Greenfield photographs and directs short docs for GATORADE". http://www.gatorade.com/moms/tv/default.aspx. 
  13. ^ "Lauren Greenfield's "Fashion Show"". http://videos.nymag.com/video/Lauren-Greenfields-Fashion-Show#c=KD3MPR25LFF8RLNQ&t=Lauren%20Greenfield%27s%20%27Fashion%20Show%27. 
  14. ^ ""kids + money", Greenfield/Evers LLC 2008". http://www.hbo.com/docs/programs/kidsandmoney/index.html. 
  15. ^ "Awards garnered by short film, "kids + money"". http://en.wikipedia.org/wiki/Kids_%2B_money. 
  16. ^ "New York Photo Festival". http://www.nyphotofestival.com/site/?page_id=35. 
  17. ^ "NYPH'10 Main Exhibitions". http://www.nyphotofestival.com/site/?page_id=8218. 
  18. ^ "VII Press Release 5/28/08". http://www.viiphoto.com/newsletter/VIIPhotoPressRelease.pdf. 
  19. ^ "Marriage Announcement, New York Times". The New York Times. 1992-05-11. http://www.nytimes.com/1992/05/11/style/lauren-greenfield-francis-evers.html?scp=1&sq=%22lauren%20greenfield%22&st=nyt. Retrieved 2010-05-02. 
  20. ^ "Ireland Junior Men Indoor Record, April 2009". http://www.athleticsireland.ie/content/?page_id=124.